Apr 22, 2020 | Guerrilla Marketing, Marketing
Let’s talk about Guerrilla Marketing tactics used by companies who don’t even need marketing anymore (according to people who don’t know shit about marketing). Guerrilla marketing is like a magic trick Watch the hands...
Jan 15, 2019 | Guerrilla Marketing, Marketing
Best guerrilla marketing campaign (Payless / DXC) Selling $40 shoes for $600 – check Embarrassing pretentious people – check Going viral – check What’s not to like about DXC’s Palessi campaign? For those who missed it, they set up a fake brand store in a...
Dec 5, 2018 | Growth Hacking, Marketing, Uncategorized
I hate intros, but Google loves them so this is the intro to my post about crowd marketing and how it looks like when executed poorly. I decided to write this article when my colleague showed me the results of a crowd marketing campaign that she ordered from a crowd...
Sep 28, 2018 | Growth Hacking, Guerrilla Marketing, Product Marketing
A little backstory. Some time ago I was working on product marketing for an analytics tool, one of my tasks was overseeing a content marketing department. I’ve seen a lot of articles related to analytics, and almost every article had a cover image, often taken...
Aug 21, 2018 | Competitor analysis, Marketing
Sometime earlier I wrote an article about tracking competitors’ prices. In this post, I’m going to address a problem you may run into if you decide to not only track the prices but to compare them as well. Price comparison problem To compare prices you...
Aug 1, 2018 | Marketing, Product Marketing
I’m bad with introductions, below you will find things you need to work on if you want to promote your product on Quora. Your profile State that you work for a company you’re promoting in your profile description, it’s not a requirement but it helps with trust...
