Apr 22, 2020 | Guerrilla Marketing, Marketing
Let’s talk about Guerrilla Marketing tactics used by companies who don’t even need marketing anymore (according to people who don’t know shit about marketing). Guerrilla marketing is like a magic trick Watch the hands...
Jan 15, 2019 | Guerrilla Marketing, Marketing
This is a look back at the campaigns that caught my attention in 2018. The selections reflect my opinion of their ideas and execution, rather than a comparison of verified returns. For the questions I ask when judging an execution, see guerrilla marketing fails and...
Dec 5, 2018 | Growth Hacking, Marketing, Uncategorized
I wrote the original version of this article after a colleague showed me a crowd-marketing campaign she had bought from an agency. The placements were so bad that I couldn’t resist taking them apart. By crowd marketing, I mean participating in existing...
Sep 28, 2018 | Growth Hacking, Guerrilla Marketing, Product Marketing
Content marketers need pictures. Usually something relevant, usable, and preferably free. If your product belongs in those pictures, that can be a distribution opportunity. I tried this while working on marketing for an analytics tool. I kept seeing the same Google...
Aug 21, 2018 | Competitor analysis, Marketing
Sometime earlier I wrote an article about tracking competitors’ prices. In this post, I’m going to address a problem you may run into if you decide to not only track the prices but to compare them as well. Price comparison problem To compare prices you...
Aug 1, 2018 | Marketing, Product Marketing
I’m bad with introductions, below you will find things you need to work on if you want to promote your product on Quora. Your profile State that you work for a company you’re promoting in your profile description, it’s not a requirement but it helps with trust...
