Jan 15, 2019 | Guerrilla Marketing, Marketing
Best guerrilla marketing campaign (Payless / DXC) Selling $40 shoes for $600 – check Embarrassing pretentious people – check Going viral – check What’s not to like about DXC’s Palessi campaign? For those who missed it, they set up a fake brand store in a... 
Dec 5, 2018 | Growth Hacking, Marketing, Uncategorized
I hate intros, but Google loves them so this is the intro to my post about crowd marketing and how it looks like when executed poorly. I decided to write this article when my colleague showed me the results of a crowd marketing campaign that she ordered from a crowd... 
Sep 28, 2018 | Growth Hacking, Guerrilla Marketing, Product Marketing
A little backstory. Some time ago I was working on product marketing for an analytics tool, one of my tasks was overseeing a content marketing department. I’ve seen a lot of articles related to analytics, and almost every article had a cover image, often taken... 
Aug 21, 2018 | Competitor analysis, Marketing
Sometime earlier I wrote an article about tracking competitors’ prices. In this post, I’m going to address a problem you may run into if you decide to not only track the prices but to compare them as well. Price comparison problem To compare prices you... 
Aug 1, 2018 | Marketing, Product Marketing
I’m bad with introductions, below you will find things you need to work on if you want to promote your product on Quora. Your profile State that you work for a company you’re promoting in your profile description, it’s not a requirement but it helps with trust... 
Jul 31, 2018 | Growth Hacking, Marketing, Reddit
This is an obligatory intro where I tell you about the importance of being part of the community, that your product description should be catchy and interesting, you need to use animated .gif on your post so it draws more attention, you need to find a good hunter with... 
Jul 10, 2018 | Guerrilla Marketing
I started my blog with ramblings about proper guerrilla marketing and I’m back at it. Every week I see another question on Quora, another thread on Reddit, another Buzzfeed-type article were people throw around examples of “great guerrilla marketing... 
Jun 28, 2018 | Competitor analysis, Marketing
Things on this list are what I recommend checking when analyzing your competitors. It’s not an SEO competitor analysis checklist and it’s not one of those lists telling you to analyze what message your competitors are trying to broadcast to their... 
Jun 7, 2018 | Growth Hacking, Guerrilla Marketing, Hacks
This article is for those who already use Quora for promotion and receive some traffic from it. I’m not going to try and explain why Quora is good for marketing and why you should use it. I’m going to show you how to significantly increase the number of...
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