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Best Guerrilla Marketing Stunts of 2018

Best Guerrilla Marketing Stunts of 2018

Best guerrilla marketing campaign (Payless / DXC) Selling $40 shoes for $600 – check Embarrassing pretentious people – check Going viral – check What’s not to like about DXC’s Palessi campaign? For those who missed it, they set up a fake brand store in a...
5 Common Crowd Marketing Mistakes

5 Common Crowd Marketing Mistakes

I hate intros, but Google loves them so this is the intro to my post about crowd marketing and how it looks like when executed poorly. I decided to write this article when my colleague showed me the results of a crowd marketing campaign that she ordered from a crowd...