Apr 22, 2020 | Guerrilla Marketing, Marketing
Let’s talk about Guerrilla Marketing tactics used by companies who don’t even need marketing anymore (according to people who don’t know shit about marketing). Guerrilla marketing is like a magic trick Watch the hands...
Jan 15, 2019 | Guerrilla Marketing, Marketing
Best guerrilla marketing campaign (Payless / DXC) Selling $40 shoes for $600 – check Embarrassing pretentious people – check Going viral – check What’s not to like about DXC’s Palessi campaign? For those who missed it, they set up a fake brand store in a...
Dec 5, 2018 | Growth Hacking, Marketing, Uncategorized
I hate intros, but Google loves them so this is the intro to my post about crowd marketing and how it looks like when executed poorly. I decided to write this article when my colleague showed me the results of a crowd marketing campaign that she ordered from a crowd...
Sep 28, 2018 | Growth Hacking, Guerrilla Marketing, Product Marketing
A little backstory. Some time ago I was working on product marketing for an analytics tool, one of my tasks was overseeing a content marketing department. I’ve seen a lot of articles related to analytics, and almost every article had a cover image, often taken...
Jul 10, 2018 | Guerrilla Marketing
I started my blog with ramblings about proper guerrilla marketing and I’m back at it. Every week I see another question on Quora, another thread on Reddit, another Buzzfeed-type article were people throw around examples of “great guerrilla marketing...
